Creative Director & Digital Marketing Specialist

Award-winning creative & digital marketing specialist with nearly 30 years in digital design and advertising. I run Cultmetrics, a marketing technology consultancy, and am a partner in WaveCrest Holding, where I work as an independent consultant.

Latest from the blog

HubSpot Seat Types Explained: Core Seat vs Front Office Seat

HubSpot Seat Types Explained: Core Seat vs Front Office Seat

HubSpot's two paid seat types explained: what Core Seat and Front Office S ...

HubSpot CRM Review: What It's Like and Who It Fits

HubSpot CRM Review: What It's Like and Who It Fits

What HubSpot's CRM is actually like to use, what's good and bad about it, ...

HubSpot Pricing 2026: What It Costs and Why

HubSpot Pricing 2026: What It Costs and Why

How HubSpot pricing works in 2026: the seat and credit model, Core vs Fron ...

All articles →

My Projects

Cultmetrics – marketing technology consulting, data and software.
Pulahda – a directory of Finland's swimming beaches, ice-swimming spots and public saunas.
Quanome – a privacy-first, on-device DNA and health app.